Very interesting...topic brandjacking first time I've ever heard or read about this... but have heard it verbally from others
How to prepare for a social media thrashing
|
The third step is to simply know the consumer. Serve as a "listener" in social conversations and respond and employ proactive social support as needed: Address issues before they grow out of control. Also, identify key brand advocates who will be there to provide invaluable support in the event of a crisis. |
Secondly, marketers must generate a new social mindset within the organization -- one that's characterized by transparency, accountability, and employee empowerment. While technology is a crucial component of dealing with crisis communication, preparing processes and practices must come first. |
To start, an understanding of the organization is crucial. Marketers must review the corporate culture and all external communication processes and social capabilities. Scenario planning is an extremely handy tool to initiate this process with the key question being: How to respond if a vocal customer complaint suddenly went viral? |
The threat of brandjacking has made it imperative to implement the proper social tools and effective outbound communications efforts to help combat negative opinion tarnishing a brand online. With respect to effective communications, there are five critical steps for marketers to prepare for a potential brandjacking crisis. |
Once these steps are achieved, form a cross-functional social crisis team that includes a social media manager, a product owner, and at least one executive sponsor. Clarify roles for each team member and create an internal collaboration space for the team. A successful social strategy must cross the boundaries of department and hierarchy because consumers expect a seamless experience. |
Great article about facebook changes...check it out...
You know I won't regret that I totally ignored everyone who told me that entrepreneurship didn't work. Heres proof that entrepreneurs do count in economic recovery.
Go For IT
Lenai NJ hosts summit on urban entrepreneurship
By SAMANTHA HENRY
,
06.07.11, 10:10 AM EDT
  |
NEWARK, N.J. --
Experts on small business growth say urban entrepreneurs are crucial to the nation's economic recovery. |
"An entrepreneur can truly change the fortunes of their families," said Marie Johns, deputy administrator of the U.S. Small Business Administration. "We need to find them, connect with them and put them on the path to making their dreams a reality." |
Newark Mayor Cory Booker, hip-hop mogul Russell Simmons and the co-founder of the travel website Priceline were among those offering advice and encouragement. |
Human nature will always rule when it comes to business, Awesome post check it out when you can
I checked out a few of the sites. come grub with us was really cool, they didn't have any yet in my town but I think he is on to something..
5 trends that could take down Facebook
|
It's hard to argue Facebook's momentum. We are talking about a company that has over 500 million active users, was valued by Goldman Sachs at $50 billion in January 2011 (and $75 billion by secondary markets in March 2011), and is so popular that Hollywood made an Oscar-winning movie about its beginnings. You are also talking about a platform where every month, more than 250 million people engage on external websites, with 80 of comScore's U.S. Top 100 websites having integrated with Facebook. |
Creation of vertical, interest based networks
The very thing that led to Facebook's growth (a standardized and unified experience) could also prove to be a kink in its armor. Gautam Gupta from General Catalyst Partners pointed out to me that "Facebook's market share of time spent on web is driven by the utility it provides to consumers as a social network." This broad social network will continue to have its place, but people are increasingly being drawn to vertical and interest based networks to meet specific needs. |
John Maxwell on why Talent is Never Enough... I have read several of his books have yet to pick this one up yet... Good reference point for people to gage their process with.. enjoy The 8 Items on a Leader's To-Do List |
John C. Maxwell says leadership is just as much about developing your team's talents as it is about nurturing your own leadership skills. The best-selling author of Talent Is Never Enough reminds us that growth is modeled after and expected from leaders. As a successful leader, you must do eight things. |
1. Find your own personal strength zone.
A successful leader is a person who knows what they do well and does it, but they also know what their people know well and help them practice it. |
2. Help others find their strength zone.
What is their special ability? You can't make others good at something you are bad at. You can only increase a person's giftedness by helping them answer important questions of themselves. What is their temperament? What is their passion? What choices are they making in their life? Help them with these things and there's no limit to how much someone can improve in these areas.
|
3. Help them define success.
Success is hugely subjective. Knowing your purpose in life, growing to your maximum potential or sowing seeds that benefit others are all great definitions of success.
|
Today is educate myself today, just sharing content that I have found intresting or helpful or just plain informative.
This video blew me away...
What is the Filter Bubble? very interesting especially that I put up yesterday about a bird I found on my porch..LOL check it out... What is the Internet hiding? |
What's interesting is these BIG brands came online looking to use social media to increase sales, and instead of going to the networkers that have been here and are successful. They are now hiring social media consultants?
When in Rome do as the Romans do... Not sure if they are ready to change their definition of branding, but I think Jonathan Salem Baskin is on to something. 5 reasons social media is a waste of marketing dollars |
- Don't assume that consumers who have clicked on a Facebook page are friends of a brand, let alone participants in a community
|
- Brands don't exist, at least not like rocks or tax returns; brands are ideas
|
- Businesses exist to sell things; it's a simple, inescapable fact, so don't pretend otherwise
|
Before you leap to defend social media, consider the very real possibility that these brands are using it in the wrong way. Maybe our assumptions about the tools are just flat out wrong. In this article, I'll explore five core concepts that could hobble social media marketing and should be reconsidered, if not replaced entirely. |
6 points listed great content.. I love step 3 so true it's going to be more about relationships than anything else going forward
With social media since alot of it is FREE, people are jumping on the chance to market but forgetting to put the customer wants as first priority.. Check it out... Nellie Akalp is CEO of CorpNet.com, her second incorporation filing service based on her strong passion to assist small business owners and entrepreneurs in starting and protecting their business. She has formed more than 100,000 corporations and LLCs across the U.S. To learn more about Nellie and see how she can help your business get off the ground quickly and affordably, please visit here. |
Many small business owners I encounter are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company. |
3. Don’t Measure Success by Follower Counts
|
Starbucks has more than 1.3 million followers on Twitter. You probably don’t, and that’s OK. As a small business, you shouldn’t get caught up in the numbers game or try to keep up with the big brands. Growing your community is important, but you should be focused on who’s engaging with you and at what levels. I know it’s tempting to pay a service to deliver thousands of followers literally overnight. However, in the long run it’s more important to have a devoted, enthusiastic community. Be patient. It’s organic growth that matters. Things don’t (and won’t) happen overnight. |
People are tired of the switch and bait game it leaves a bad impression for those who are building a business online using TRUE attraction marketing.. Even through Facebook is a major player in social media, marketers should keep in mind that the people on facebook want to be treated with respect.. Just my thoughts.. Good article.. Facebook Strikes A Blow To Social Media Spammers |
In Facebook, Inc. v. Max Bounty, Inc. (N.D. Cal. Apr. 28, 2011), U.S. District Court Judge Jeremy Fogel struck a serious blow to spammers who had transitioned from “mere” email schemes to social networking platforms like Facebook. |
Facebook argued that communications on its website fall within the meaning of federally regulated “electronic messages” under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). The court agreed. |
The CAN-SPAM Act, which is enforced by the Federal Trade Commission, established our first national standards for sending electronic mail. The Act defines a “commercial electronic email message” as |
|
Everyone wants access to valuable insight, great people and recognition BEFORE they want products or services. If you can focus on the true desires of people, you’re halfway to a successful mission.
We’ve been treating people like fish. We’ve been taught to simply crawl into a boat, paddle out to where the customers are, grab our reel and cast out on top of customers. Then just jiggle that bait the right way and you’ll be able to force a customer into your boat!
